Cause Related Marketing


Research by Business in the Community shows that 81% of consumers are more likely to buy a product that is associated with a cause they care about. This incentive can be crucial in today's markets, and could involve on-pack promotions, in-store merchandising and trade promotions. Marketing your product or service in this way could help disabled children and their families to lead more independent lives and achieve new goals.

Benefits for your company

Benefits from a commercial partnership with Action For Kids can include:

•    Increased awareness of the launch of a new product
•    Improved brand perception and recognition
•    Enhancing customer loyalty
•    Increased sales and PR coverage
•    Attracting new customers

To support Action For Kids in this way or for further information, please contact Lyn Prodger on 020 8347 8111.

Thank you for your support.